How can a riad get more direct bookings?
By Ismail Bentounsi · Updated
In short
A direct booking happens when a guest finds your riad, can book with you without a detour and gets a quick reply. So you need a website where guests can request or book a room, a Google profile that leads to that site and to your WhatsApp, and someone, or an assistant, answering at any hour. Platforms stay useful to be found; the aim is that guests who already know you book direct.
Where direct bookings come from
- Guests who type your riad’s name into Google after seeing it on a platform or on Instagram.
- Returning guests, and the people they recommend you to.
- WhatsApp and Instagram messages from travellers with a question before they book.
In all three cases the guest is already interested: booking with you must be as easy as on a platform.
What loses a direct booking
- No website, or a website without prices or room pages: the guest goes back to the platform.
- A reply the next morning to a message sent at 11 pm.
- A site in one language for travellers who write in English, Spanish or German.
The 5 steps
A website with your rooms and prices
One page per room, photos, your prices and a simple way to book: a request form, your software’s booking engine, or custom booking.
A complete Google Business Profile
It is free. Add your website link and your WhatsApp so that a search for your name leads to you.
Reply fast, in the guest’s language
An AI assistant on your website and on WhatsApp answers straight away from your information and hands over to you when it doesn’t know.
Give your guests a direct channel
Your website and WhatsApp on your materials, so the next stay is booked direct, within each platform’s terms.
Track your share of direct bookings
Each month, count bookings by channel. The calculator on the home page shows what each point gained is worth.
Frequently asked questions
Do I need to leave Booking.com to get direct bookings?
No. Platforms bring guests you would not have found alone. The aim is that guests who already know you can book direct.
Is a request form enough, or do I need a booking engine?
To start, a booking request sent to WhatsApp or by email is often enough. If you already use booking software, its engine can be built into the site.
How long does it take to set up?
The Réservations Directes package is delivered in 21 working days after the deposit and your content arrive. The Google profile is set up alongside.
Let’s talk about your riad
Message me on WhatsApp with your city and number of rooms: I’ll tell you where to start.
Message on WhatsApp