How do you add an AI assistant to your website?
By Ismail Bentounsi · Updated
In short
An AI assistant is a chat window on your website that answers visitors from your own information: services, prices, hours, terms. To add one, you gather that information, set what it may say and when it must hand over to you, then install it on the site and, if you like, on your WhatsApp. It does not replace you on special cases: it handles the questions that keep coming back.
What an AI assistant does well
- Answering recurring questions: prices, availability requests, hours, access, terms.
- Replying in the visitor’s language, at any hour.
- Collecting a request (dates, number of people, contact details) and passing it on to you.
What it must not do
- Make up an answer: if it doesn’t know, it says so and hands over to you.
- Promise what you have not approved: discounts, confirmed availability, special terms.
The 5 steps
Gather your information
Services, prices, hours, directions, terms, frequent questions: this is what it answers from.
Set the rules
What it may say, what it must always leave to you, and the tone to use.
Plan the handover
When it doesn’t know, it tells the visitor and alerts you, for example on your personal WhatsApp.
Install it on the website, and on WhatsApp if you like
The same assistant can answer in the website chat and on your WhatsApp Business number.
Test it, then keep it up to date
Ask it your guests’ real questions before launch, and update its information when your prices or hours change.
Frequently asked questions
Do I need a new website to add an AI assistant?
Not necessarily: a chat can be added to an existing site. If the site does not show your services and prices clearly, start there.
Does the assistant answer in Arabic and Darija?
My assistant replies in the visitor’s language: French, Arabic, Darija (Moroccan Arabic), English, Spanish and other languages.
What happens when it doesn’t know the answer?
It doesn’t guess: it tells the visitor it is passing the question on, and you get an alert so you can reply yourself.
An assistant for your website
Tell me on WhatsApp what your website is and which questions your customers ask most: I’ll explain what the assistant can take on.
Message on WhatsApp