How do you automate WhatsApp for a business in Morocco?
By Ismail Bentounsi · Updated
In short
In Morocco, many customers would rather write on WhatsApp than fill in a form. Automation starts with WhatsApp Business’s free tools (profile, quick replies, away message) and goes up to an AI assistant that answers at any hour from your information. Either way, stay in control: the assistant handles recurring questions and passes the rest on to you.
Why WhatsApp
83% of Moroccans say they use WhatsApp in 2026. It is often where your customers ask their questions before buying or booking.
Source: Sunergia survey, via Hespress (in French), September 2026
Three levels of automation
- WhatsApp Business, free: business profile, catalogue, quick replies, greeting and away messages.
- Ready-made answers to frequent questions that you send in two taps.
- An AI assistant on your WhatsApp Business number: it replies straight away, in the customer’s language, and hands over to you when it doesn’t know.
The 5 steps
Switch to WhatsApp Business
A complete profile: description, hours, website, email address.
List the questions that keep coming back
Prices, hours, delivery or directions, availability, payment: write down the exact answers.
Set up quick replies and automatic messages
Greeting message, away message outside your hours, quick replies.
Add an AI assistant if the volume justifies it
It answers from your information at any hour and alerts you on your personal WhatsApp when a person is needed.
Read the conversations every week
Spot new questions and add to its information.
Frequently asked questions
Can I keep my current number?
My assistant runs on your existing WhatsApp Business number, and alerts go to your personal WhatsApp.
Do customers know they are talking to an assistant?
They should: the assistant introduces itself as one and offers to hand over to you when useful.
How much does a WhatsApp assistant cost?
It is included in the Réservations Directes and Riad Premium packages, with 3 600 guest conversations a year. For other kinds of business, the price is on quote.
Automate your WhatsApp
Tell me on WhatsApp about your business and the questions your customers ask most.
Message on WhatsApp