How do you make a business more profitable with AI?
By Ismail Bentounsi · Updated
In short
AI makes a business more profitable when it saves time on recurring tasks, or stops you losing customers for lack of a reply. Start with one precise task, such as answering your customers’ frequent questions, measure the time saved and the requests recovered, then widen. Keep control of whatever commits your business: prices, promises, special cases.
Where AI helps a small business most
- Answering customers’ frequent questions, at any hour and in their language.
- Drafting: email replies, product or room descriptions, posts.
- Translating your texts into French, Arabic, English or Spanish, to be reread before publishing.
- Summarising customer reviews to see what keeps coming up.
Precautions
- Reread anything published or sent in your business’s name.
- Don’t hand customer data to a tool without knowing where it is processed.
- Always plan a handover to a person when the AI doesn’t know.
The 5 steps
List your recurring tasks
For one week, note what you redo every day: the same questions, the same messages, the same documents.
Pick a single task
The one that takes the most time or loses you customers, often replying to messages.
Give the AI your real information
Prices, terms, hours, tone: without them, AI answers vaguely.
Set the limits
What the AI may do alone, what it must leave to you.
Measure, then widen
Time saved, requests handled, customers recovered: if the result is there, move to the next task.
Frequently asked questions
Do you need to be a big company to use AI?
No. Recurring tasks exist in every business, and an assistant on the website or on WhatsApp can help from the first customers.
Can AI replace an employee?
It takes on precise, repetitive tasks. Decisions, special cases and your relationship with customers stay with you.
Where should I start?
With replies to your customers’ frequent questions: easy to measure, and it stops you losing requests in the evening or at the weekend.
Where to start in your business
Tell me on WhatsApp about your business and what takes you the most time: I’ll tell you what AI can take on.
Message on WhatsApp