Website or Instagram page: what does a Moroccan business need?
By Ismail Bentounsi · Updated
In short
An Instagram page helps people discover you and shows your work; a website makes you findable on Google, presents your offer and prices clearly and belongs to you. Most businesses need both: Instagram to attract, the website to convince and receive requests, with WhatsApp one tap away. If you must choose, start where your customers look for you.
What each one brings
Found on Google
- Instagram page
- Rarely
- Website
- Yes, with your services and your city
Showing your work
- Instagram page
- Yes, in photos and videos
- Website
- Yes, with more detail
Prices, terms, booking
- Instagram page
- Hard to present
- Website
- Yes, page by page
Who owns it
- Instagram page
- An account under the platform’s rules
- Website
- Domain and content in your name
Contact
- Instagram page
- Instagram messages
- Website
- Form, WhatsApp, email
How to decide, in 4 steps
Look at where your customers come from
Google search, Instagram, word of mouth, platforms: ask them how they found you.
List what they must know before buying
Prices, timing, terms, area: if the list is long, you need a website.
Connect the two
Your website link in your Instagram bio, your social accounts on the website, WhatsApp everywhere.
Keep ownership
Domain, website and accounts in your name, so you don’t depend on a single platform.
Frequently asked questions
Is a website expensive to maintain?
With me, year one is included, then a yearly plan from 1 300 MAD covers hosting, domain, email and small changes.
Can I start with Instagram only?
Yes, if your customers mostly find you there. Add a website when you want to be found on Google or present your prices and terms clearly.
Do I need to post on the website as often as on Instagram?
No. A website is updated when your offer, prices or information change.
What does your business need?
Send me your Instagram page on WhatsApp: I’ll tell you whether a website would add something, and which one.
Message on WhatsApp